Thursday, March 5, 2015

Branding Your Business: Why and How to Get Started!

If you have a startup business, or one that is not doing as well as you'd like, it's time to kick your marketing and branding into gear and get things rolling! Effective marketing can jumpstart your traffic, pump up your revenue and skyrocket your profits. Many small business owners suffer from inertia-- they have no idea where to start, so they do nothing. Obviously, getting started is crucial, and doing it right is vital! Here is my simple three-step plan to get started branding and marketing YOU and YOUR business:

Wednesday, November 12, 2014

Original Content is Critical: What to Do When Someone Steals Your Work

Today has been a roller coaster ride. I added a cool, new client that needs a revamp of their website. I received an email asking if I would write an article for a popular SEO website. And I got blatantly plagiarized. By someone who claims to be a friend, and does not understand Google and duplicate content!

This is not the first time plagiarism has happened to me; I consider it an unfortunate fact of the free nature of the Internet. However, this time was different. It was not some nameless, faceless person in a third-world country snagging my post for their blog.

This time, it was far more personal. The work stolen was a page from my website, and this copycat was someone in our social circle. This was someone that has had trouble finding work, and that I have tried to help get started with writing for a living. I have pointed out on multiple occasions the importance of improving skills, and given her links to spelling and grammar checking sites. I have edited work for this person and pointed out weaknesses-- (hint, f-en hint!) Sorry, can you tell I am just a wee bit perturbed?

Sunday, November 2, 2014

5 Tips for Making More Money with Pinterest

Pinterest is no longer just for pinning recipes; a quick look at the numbers proves that ignoring it means turning your back on buyers! Today, Pinterest has over 20 million active users, and those users spend an average of over an hour per visit to the website. Even more important for marketers, look at these stats--81 percent of online consumers say they trust information they find on Pinterest (BlogHer stat), 69 percent of those consumers have found something on Pinterest that they have bought (Bizrate stat), 20 percent of social referrals to ecommerce sites come from Pinterest, people spend more on average (All Facebook stat) and more than 70 percent of Pinterest users are right here in the United States(Business2Community stat.)

It is pretty clear that Pinterest users are looking for more than cute puppies and pictures of desserts. Pinterest users are extremely receptive buyers as well. Make the most of Pinterest with these tips:

Saturday, November 1, 2014

November is Writing Time: NaBloPoMo Here I Come!

Maybe it's the weather getting colder (did I mention I saw little chunky pellets of ice/snow/yuck today?) or the fact that so many cool writing events take place in November-- whatever it is, always makes me want to write more, and more often. Of course, this is a good thing-- I have several books in various stages of completion, and my goal is to have three of them published by year-end. While that may seem like pie-in-the-sky, the fact is that I am pretty close with all of them and just need to buckle it down and "get 'er done" as Larry the Cable Guy says.

This might seem counter-intutive, but I also joined NaBloPoMo for this month as well. For someone with adult ADHD like myself (I linked to my book about how I deal with it, naturally, in case anyone needs that help) structure is paramount. So, the fact that I have to sit down and write a blog post each and every day is a big. flippin. deal. for me! It's not that I am lazy, but I get know, squirrel! Seriously, once I start working, I am a machine...but I can honestly say that I work best with a deadline approaching...under pressure. So this actually helps!  

NaBloPoMo is a takeoff of national novel writing month (Nanowrimo) and means National Blog Post Month. If you have a blog yourself, you can join as well. If you don't have a blog, start one-- seriously. If you ask me nice, I will probably help you set it up. There are also prizes-- you can win tickets to BlogHer Pro '14 Conference in San Francisco! Click here to sign up for NaBloPoMo and be eligible for prizes.

This is my (short) blog post for today. I have spent most of the day getting WordPress set up locally so that I can work on multiple websites "behind the scenes." I can tell you that I got a crash course in mySQL, PHP, WAMP, MAMP, XAMPP, and AMPPS today--- and finally found the proper combination to get things functioning exactly the way I need them. But my head is aching and I am ready to watch my Buckeyes finish
off Illinois!  

Wednesday, October 29, 2014

These Two Simple Things Will Keep You Out of Google Jail

  •                                                                                                                                                                                                                                              We've seen lots of Google smackdowns over the last five years...first there was Panda in 2011, then Penguin in early 2012...since then, there have been a number of smaller algorithm changes.

Last week, we saw a Penguin "update" which targeted spam links and junk websites. On this one, I say more power to them for taking out the trash! 

Google is trying to make everyone play by the rules, and where there are rules, there are always rule-breakers!  However, we need to keep in mind that 

"He who has the gold makes the rules."