EVERY business needs a website in today's business environment-- current customers, clients and prospects all expect to be able to find information about your business online, no matter what time of day or night. Statistics tell us that 97 percent of consumers search online for products and services-- in other words, your business needs to be where consumers are looking! A business website is your company's online home; it builds credibility and enables you to connect with your customers and the general public in many user-friendly ways.
Saturday, March 21, 2015
Thursday, March 5, 2015
If you have a startup business, or one that is not doing as well as you'd like, it's time to kick your marketing and branding into gear and get things rolling! Effective marketing can jumpstart your traffic, pump up your revenue and skyrocket your profits. Many small business owners suffer from inertia-- they have no idea where to start, so they do nothing. Obviously, getting started is crucial, and doing it right is vital! Here is my simple three-step plan to get started branding and marketing YOU and YOUR business:
Wednesday, November 12, 2014
Today has been a roller coaster ride. I added a cool, new client that needs a revamp of their website. I received an email asking if I would write an article for a popular SEO website. And I got blatantly plagiarized. By someone who claims to be a friend, and does not understand Google and duplicate content!
This time, it was far more personal. The work stolen was a page from my website, and this copycat was someone in our social circle. This was someone that has had trouble finding work, and that I have tried to help get started with writing for a living. I have pointed out on multiple occasions the importance of improving skills, and given her links to spelling and grammar checking sites. I have edited work for this person and pointed out weaknesses-- (hint, f-en hint!) Sorry, can you tell I am just a wee bit perturbed?
Sunday, November 2, 2014
It is pretty clear that Pinterest users are looking for more than cute puppies and pictures of desserts. Pinterest users are extremely receptive buyers as well. Make the most of Pinterest with these tips:
Saturday, November 1, 2014
Maybe it's the weather getting colder (did I mention I saw little chunky pellets of ice/snow/yuck today?) or the fact that so many cool writing events take place in November-- whatever it is, always makes me want to write more, and more often. Of course, this is a good thing-- I have several books in various stages of completion, and my goal is to have three of them published by year-end. While that may seem like pie-in-the-sky, the fact is that I am pretty close with all of them and just need to buckle it down and "get 'er done" as Larry the Cable Guy says.
This might seem counter-intutive, but I also joined NaBloPoMo for this month as well. For someone with adult ADHD like myself (I linked to my book about how I deal with it, naturally, in case anyone needs that help) structure is paramount. So, the fact that I have to sit down and write a blog post each and every day is a big. flippin. deal. for me! It's not that I am lazy, but I get distracted....you know, squirrel! Seriously, once I start working, I am a machine...but I can honestly say that I work best with a deadline approaching...under pressure. So this actually helps!
NaBloPoMo is a takeoff of national novel writing month (Nanowrimo) and means National Blog Post Month. If you have a blog yourself, you can join as well. If you don't have a blog, start one-- seriously. If you ask me nice, I will probably help you set it up. There are also prizes-- you can win tickets to BlogHer Pro '14 Conference in San Francisco! Click here to sign up for NaBloPoMo and be eligible for prizes.
This is my (short) blog post for today. I have spent most of the day getting WordPress set up locally so that I can work on multiple websites "behind the scenes." I can tell you that I got a crash course in mySQL, PHP, WAMP, MAMP, XAMPP, and AMPPS today--- and finally found the proper combination to get things functioning exactly the way I need them. But my head is aching and I am ready to watch my Buckeyes finish